Who Prefers What at Your CU Infographic 2013 Objective: Create visually appealing and cleanly organized infographic for the credit union community. A study titled “Access Preferences by Demographic Channel” obtained from The Raddon Group in 2012 was used as the data backbone for this project. Primary goal was for company to spread thought leadership among peers while also subtly selling product, which is a network of “shared” credit union branches. This is illustrated by the “branch” as being the majority leader across all demographics.
“Vintage Campaign” 2012 Objective: Create a quarterly print (flyer, postcard, envelope insert) and web (banner) marketing campaign for credit unions to distribute to members. The campaign will spread awareness for a product that is very accessible, but not often known by customers due to a history of poor credit union marketing. Aesthetic should be friendly, inviting and have a community feel indicative of the credit union industry. Theme inspired by the revivial of lithographs in social media, i.e. someecards.com
Credit Union of Denver Print Flyer 2012 Objective: Create print flyer to distribute to partner credit union, CU of Denver to bolster a specific type of loan. Target market is small and mid-sized business owners who may not have the time to leaf through a wordy brochure. Goal is to create a very concise, easily skimmed document that will catch interest, not overload them at first glance. Emphasis placed on key words and phrases caters to objective and creates typographic interest.
Aleah Connect Logo Design 2010 Objective: Create brand identity for Aleah Connect, a fashion and beauty media/consultation company in Chicago, IL. Aleah, owner and TV fashion personality, desires a brand that would, first and foremost, establish herself as the face of the company. Secondly the brand must represent a warm, sofisticated, and trustworthy consultant different from the flaky personalities often seen in the style industry.
CBT Print Flyer 2012 Objective: Create a print flyer to distribute to partner Credit Union Leagues. Flyer should have a unique aesthetic, different from the standard conservative fare (low on images, high on text) typical of the credit union industry. Flyer will act as a “reminder” tool for credit unions who already have this product, not as a sales tool. Goal is to grab viewer’s attention and efficiently.
CUSN Connection Series Email Blast “Save the Date” 2012 Objective: Create bold design for upcoming seminar. “Payment processing” is not always a compelling issue to design around; challenge is to create a piece that is intriguing but intertwines seminar theme. Foremost goal is to call out date of event. This piece serves as a “teaser” of sorts, with a formal invitation and FAQ to come at a later date.